FLOW CHART: Are Pop-ups Worth It?

We're no strangers to pop-ups here at Cure[ate] — check out our popular food + science series The Periodic Table! That said, when it comes to executing a successful experiential event, there's a lot to take into consideration. In response to Washington City Paper's "Pop-Up Culture" post, we've created a flow chart for you to assess what stage you're at and next steps to consider. **Note: this piece is for food & beverage companies who want to grow their businesses. If your objective is just to have fun — go forth and party!