We've been working alongside verdeHOUSE on the St. Elizabeth's East redevelopment for over a year. What's been fascinating to see is the process in which the community has been involved in building out the masterplan for reviving this abandoned mental hospital. This is the premise of design-thinking — taking into account your end-user as a part of the entire building process.
Cureate was tasked to create three videos; (1) What is this redevelopment all about anyway? (2) a call-to-action for the community to get involved now by showcasing their art and small business endeavors, and (3) In 90 seconds, a history of St. Elizabeth's to get people excited about the past, present and future of the campus. Enjoy below!