Brewing the American Dream with Samuel Adams Master Brewer, Jennifer Glanville

LIVE at The Line Hotel in Adams Morgan in partnership with Full Service Radio... 

Do you run a small business, or have dreams to start one? Each week on The Tidbit, brought to you by Cureate, we discuss tidbits of knowledge around starting and running a small business with a food and beverage lens. Show host Kim Bryden sits down with guest experts and shares trending new topics on food, business and culture to help best prepare you for your business journey. 

EPISODE 12: BREWING THE AMERICAN DREAM


A FEW QUOTES:

  • “Across the country, in once-bustling manufacturing centers, breweries are giving new fizz to sleepy commercial districts. If alcohol-based businesses were blamed for a breakdown of society in the Prohibition era and beyond, breweries are now being seen as a force for good."
  • “The economic ripple effects are definitely there,” said David Barnett, a Chicago-based senior research analyst for JLL, a commercial brokerage firm. Breweries “create a cool tourism aspect for out-of-towners, but it’s been good for residents as well.”
  • "Although they are small, those breweries pack an economic jolt. In 2016, they contributed about $68 billion to the national economy, the Brewers Association said.”
  • “Throughout the 1970s, there were fewer than 100 breweries in the entire country, and the market was controlled by Coors, Budweiser, and Miller. But as Jim Koch, Founder of Sam Adams, went from bar to bar selling his small batch of beer, he discovered that there was a budding interest in craft brews.”
  • I created the Nano-Brewery 10 years ago ... and what this allows us to do is constantly experiment with different flavors, different brews ... try to stay ahead of the game. 
  • The craft drinker loves to try new beers, new ingredients - similarly in food.
  • I always want to know: what is your take on this [ingredient]? 
  • There's an old wives tale from the UK about using oysters in beer [...] I love the idea of having history be a part of our beer. 
  • "You've worked at Sam Adams for over 15 years now. What's employee retention and culture like at Sam Adams? A lot of entrepreneurs today have a really hard time hiring, and have an even harder time motivating employees to buy-into the quality and consistent output their business demands. What operational lessons have you learned as you've worked your way up through the company, and do you have any tips for the small business owner as they are beginning to build their teams?" [min 13:00]
  • It's all about the beer [...] it's a mindset. 
  • We want to make sure that you're not just a good fit for us, but we're a good fit for you.
  • Culture can mean many different things. That you want to go to work everyday, that you're passionate about what you do. At the end of the day, I really love grabbing a pint of beer with my coworkers. We even go on vacation together! 
  • Since 2008, Samuel Adams Brewing the American Dream has supported Accion in providing nearly 1,600 loans totaling $23.5 million to food and beverage businesses across the country that are creating or retaining approximately 5,900 jobs.
  • It's a tough pitch, it's only 2 minutes! Jennifer Glanville's Tips: (1) practice, practice, practice; (2) what is your story? tell me, why are you doing this?; (3) what are you going to do with the money? where do you see the brand going?
  • On developing your unique value proposition [~min 22:00]
  • Jennifer Glanville's tips for entrepreneurs: (1) get advice from outside of your family - get market feedback from your customers, find mentors; (2) it's very hard and scary to make the first step, but seek out resources and events like Sam Adams Brewing the American Dream Speed Coaching (plug: also School of Food!) 
     

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