Positive Force for Change: Best Practices in Co-Creative Innovation

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Do you run a small business, or have dreams to start one? Each week on The Tidbit, brought to you by Cureate, we discuss tidbits of knowledge around starting and running a small business with a food and beverage lens. Show host Kim Bryden sits down with guest experts and shares trending new topics on food, business and culture to help best prepare you for your business journey. 

EPISODE 17: positive force for change: best practices for co-creative innovation


  • From my understanding: there’s an old power model that is like a castle — at least that is how it is coined in Henry and Jeremy’s book. Castle’s are like government organizations, or even Apple. Oftentimes acting in secrecy and then deploying a new regulation or new product and say - that is that! Deal with the outcome. On the opposite end of the spectrum, the new power model looks like Kickstarter or Etsy - where the power of the crowd is what makes the entity strong (not the consolidation of power).

  • This is an ancient, and fundamental power. When I try to understand something, I look to nature [...] nature distributes power and creates resiliency.

  • Systems are not supposed to be arbitrarily consistent. You are supposed to ebb-and-flow and have many feedback loops - both positive and negative.

  • We actively work to mitigate feedback and participation - these "negative" feedback loops.

  • People say, "growth at all costs!" but it's optimizing for just one variable — wealth.

  • Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s time-tested patterns and strategies.

  • A Recollective Way: (1) Sharing Power; (2) Prioritize Relationships; (3) Leverage Heterogeneity; (4) Legitimize All Ways of Knowing; (5) Prototype Early and Often

  • When this country first started, there weren't for-profits and non-profits — there were mutual benefit corporations

  • Act with reciprocity in all aspects of your business. 


Some of the ideas Jess shared on the show were inspired and informed by the work of the following thought leaders, among many others:

Jess' work is available at:



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Kim Brydentidbit