Building Your Brand Narrative - from Social Media to TED Talk
Do you run a small business, or have dreams to start one? Each week on The Tidbit, brought to you by Cureate, we discuss tidbits of knowledge around starting and running a small business with a food and beverage lens. Kim Bryden sits down with guest experts and shares trending new topics on food, business and culture to help best prepare you for your business journey.
EPISODE 21: BUILDING YOUR BRAND NARRATIVE
A FEW QUOTES
TED Talks: The Official TED Guide to Public Speaking one of the main pieces of advice from Chris Anderson, the head Curator of TED, reads: "Make your idea worth sharing. By that I mean, ask yourself the question: "Who does this idea benefit?" And I need you to be honest with the answer. If the idea only serves you or your organization, then, I'm sorry to say, it's probably not worth sharing."
One of the things we struggled with when we hit the ground was access to information. This is something Puerto Ricans experienced trying to reach family members. No one knew what was happening on the Island. Almost accidentally, but as a pat of the DNA of José and who I am, we wanted to share in real time what was going on and feel a part of the response.
It [social media] was not polished, but it was real.
We had dispatches of what was happening each day and it created a movement. Storytelling creates the opportunity to have people engaged, even if they couldn't be there in person.
Dine n' Dash takes over 35 restaurants in the District (Penn Quarter & 14th St). We're launching a pop-up restaurant this year "Puerto Rico House" - featuring the food, culture, music, drink of Puerto Rico and our #ChefsforPuertoRico.
The food trucks were our delivery angels in Puerto Rico.
We're often thinking: how do I get what I have into someone else's brain. It tends to be focused on yourself. This is normal. [...] But you have to put yourself in someone else's shoes. Who is your audience and what are the things that they want to know about? What's the way they want to learn?
Three tips for delivering a compelling narrative: (1) have a specific focus; (2) what is the headline that is going to capture people's attention; (3) practice, practice, practice.
- Chef José Andrés - Twitter
- Miramar Food Truck Park
- World Central Kitchen
- Undiscovered Haiti with José Andrés
- World Central Kitchen - Instagram
- World Central Kitchen - Twitter
- Dine n' Dash
- minibar: a day in the life
- City of the Sun
- This is Water by David Foster Wallace
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