What Does Improv Have to do with Farmers Markets?

LIVE at The Line Hotel in Adams Morgan in partnership with Full Service Radio... 

Do you run a small business, or have dreams to start one? Each week on The Tidbit, brought to you by Cureate, we discuss tidbits of knowledge around starting and running a small business with a food and beverage lens. Show host Kim Bryden sits down with guest experts and shares trending new topics on food, business and culture to help best prepare you for your business journey. 

EPISODE 16: WHAT DOES IMPROV HAVE TO DO WITH FARMERS MARKETS?

a few QUOTES

  • Ultimately… isn’t business about solving someone’s problem with your solution, and then having them pay you for your solution? This month Cureate collaborated with the University of the District of Columbia on workshops around Market Readiness - how to get yourself prepared and on top of your game for farmers market season. We began our discussion around this fundamental point: business is about solving problems AND why are you the best or most unique solution to solve your customers problem - so that they give you money.

  • "So many people enter entrepreneurship because, in their words, they want to be their own boss. While this makes for a good motto, it's not an accurate picture of the dynamics at play when you're running your own business. Large or small, your company only succeeds by meeting a need in the market. As those needs shift, your company needs to shift as well. It's not a nice ability to have -- it's a necessity."

  • I get to work with partners across the city to look at what sustainability innovation and urban resilience could be - with a focus on social entrepreneurship.

  • Working hands on in the community and building urban resiliency through entrepreneurship.

  • UDC has aquaponic/hydroponic systems at each of our campuses across the city.

  • May Day is my favorite day of the year because we're recognizing and honoring our labor and the incredibleness of Springtime - especially in DC!

  • "Nature's First Green is Gold..."

  • The Spring is such a metaphor for everything but certainly life in the sense that so much of what we think is dead returns in the Spring, and when we hit really low points in our lives the memory that Spring can come - that we have really beautiful points of growth that follows the darkness.

  • If you can save an entrepreneur from one big mistake - that can be the difference between success and failure for small businesses.

  • Entrepreneurial resilience is so necessary in today's workforce.

  • Farmers are always entrepreneurs [...] and when trees start flowering in the middle of February and then it starts snowing, you have to adapt and adjust! We really don't control nature.

  • Three tips for farmers/food entrepreneurs who want to maximize their potential at Farmers Markets this season:

    • Strong visual identity - your merchandising, your personality - at your table

    • Engaging - you, your eyes, your smile or conversation will bring people over

    • Be Observant, and ASK what brings people to the market

  • Improv is about taking whatever our scene partner throws at us and adapting to that new reality.

  • In every customer interaction, a customer has something totally separate going on, different desires, and can we adapt to meet the needs of that scene?

  • Structure allows you to play within it.

  • Improv is all about listening and watching your scene partner - same with customer service!
     

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