Cureate is your one-stop resource for growth strategy and execution. 

We work with emerging food and beverage businesses on marketing, customer experience, and business development;
in addition to working with big brands and institutions on local food and drink procurement initiatives.


At Cureate, we build community around growth. We’ve created educational curriculum and mentorship initiatives in city-metro areas to provide food entrepreneurs a solid foundation to grow & scale their businesses.


This is Cureate’s bread and butter. Let us help you tap into your target market through proactive strategy and execution when expanding your business locally, regionally, or nationally.



Cureate’s creativity is unparalleled in producing mission-driven marketing initiatives. From content strategy and food films to experience design, Cureate’s market strategy and execution produces long term community -building results.


We work alongside big brands and institutions on local food procurement, and develop unique business development and marketing tactics to further connect with their target audience.

We build foundations for food and beverage businesses to grow and scale.


Building a strong community is a key principle in entrepreneurship. We want to work with you on developing programming and educational curriculum for your community. 

School of Food is a year-long educational curriculum for food and beverage entrepreneurs. From crafting this unique curriculum, to forming smart partnerships with likeminded organizations, to sourcing industry experts as speakers, to facilitating each workshop and providing comprehensive marketing strategy, Cureate has directed each step of this educational programming arm of City Seeds, a Humanim Social Enterprise. 


We work with emerging food and beverage businesses
on new market strategy and execution.


As a food and beverage business, it's crucial for you to think about your target community and how you are reaching them both online and offline. We work with businesses on fleshing out comprehensive new market, micro-community launch strategy and execution.

One of Glen's Garden Market core values is growing small businesses along with their own. Cureate worked with local artist, Zsofi Lang, to create imagery representing every small business launched at the store. Each day throughout the month of December, a new small business is revealed on social media along with a caption about the product they will be giving out that day. Imagine: a real life "advent calendar." 

As a way to blend online and offline strategy further, we reimagined a traditional "direct mail" campaign. We set up a mailbox for neighbors send a note to a friend (on us!), and if the recipient brings their personalized letter into a Glen's location, he/she gets 10% off.  


Cureate seamlessly integrates into your team — from idea to execution. 



We devise intentional brand marketing strategy
to connect with your target audience.


As you plan to expand your business, it becomes even more important to define your "why" and formulate guiding principles that will consistently bring you back to your true north. With Beefsteak, a José Andrés concept, we did just that. Working with their team, we got to the heart of what "vegetables, unleashed" means; and how the ethos of the brand effect everything from brand voice and imagery, to hiring and customer service.


We craft creative, experiential marketing campaigns
to drive community-impact.


As our world becomes more and more global, it's increasingly essential for large brands
to connect on a local level. Our task was to create a memorable launch for
Kit + Ace by curating an off-the-beaten-path experience for DC's movers-and-shakers.  

After the group canoed down the Anacostia River, they arrived at the stunning Anacostia Boat House where Cureate crafted a unique dining experience by integrating four small business owners into the 5-course beverage-paired meal. By showcasing these small business owners, we were able to touch upon DC-relevant topics of urban foraging, food waste, neighborhood revitalization, and highlighting the local creative class. 


We pride ourselves in executing the entire process — from brainstorming to implementation.



Photos by Emma McAlary for El Camino Travel

We rethink local procurement between big business and small business.


By 2020, 40% of our workforce will be [solo-entrepreneurs]. In the next 7 years, the number of “small and personal businesses in the U.S. alone will increase by more than 7 million." These facts, coupled with growing consumer interest in purchasing from local vendors, is the perfect storm for economic development. We work with big business and institutions on reinvesting their dollar back into the local economy, acting at the matchmaker between vendor and buyer.

Cureate organized and executed a #madeinBaltimore Vendor Fair identifying and connecting 30 up-and-coming food and beverage small business owners with over 120 public and private sector buyers from anchor institutions such as Johns Hopkins and MICA to Whole Foods Market.